WHY CYBERDOGS MAGAZINE?
from Two Dog Press
If you're reading this, chances are there's at least one special dog who has changed your life in some way. Whether you've simply rearranged your schedule so you can go home for lunch to walk your best friend or you've quit the corporate rat race to start your own dog-oriented business, you can probably relate to the experiences of people who've "gone to the dogs." People like Manuela Valletti, editor of the Milan, Italy-based Cyberdogs Magazine. We asked Ms. Valletti to share her thoughts (in English and her native Italian) on what motivates her to publish a dog magazine.
Why Cyberdogs Magazine?
by Manuela Valletti
If you asked us who was responsible for Cyberdogs Magazine, we'd have to say: Rhoda, our sweet, three-year-old Giant Schnauzer. It's the great love that my daughter Giovanna and I have for her that pushes us to do a magazine that speaks to the heart of dog lovers. Since last January, this idea has truly taken off. We searched and found many collaborators that have shared our publishing vision, including a clever, caring veterinarian and an excellent trainer.
With Giovanna as art director, and myself as editor, we have begun our adventure. In only a short time, our publishing project has become a success. We received numerous dog photos for our first contest and our foreign readers insisted on an English version of the magazine. Our English is not perfect, but we chose to "dare" to satisfy our readers, hoping they would forgive us a few grammatical errors. We soon found that was the right decision.
Over the past few months, our newspaper has grown: now we have an online Forum (in Italian and English), two weekly ezines (Vet News and Training News) that enable us to answer all the letters our vet and trainer receive. And both Italian and foreigners writers are happy to collaborate with us. We have inaugurated a "CLUB of the ART" where we showcase the work of artists who choose dogs as their subject. In this Club, you will find all styles of art. We have a weekly news sector update, two contests (one for Christmas called "Kids Design Pets" and a "photoshow"), a rescue sector to help dogs in need, humor columns, and more.
The job of publishing Cyberdogs Magazine is demanding, but we approach it enthusiastically. When we look at Rhoda and we feel full of tenderness for her, we know that the Magazine is an excellent tool for sharing some of our happiness with others.
Manuela Valletti is the editor of Cyberdogs Magazine, an online resource for dog lovers published out of Milan, Italy.
Copyright © 1999 by Manuela Valletti.
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